Customer Testimonials
John Patterson's help in getting my business started online. was invaluable. In addition, he gave me a lot of free help and resources which I did not ask for. I would wholeheartedly recommend John to anyone who is looking to get more customers online either through their existing site, or if they want to create something from scratch.
R Waddington
www.waddingtoncleaningservices.co.uk
Highly recommended to all, use the special free 30mins he has on offer now, it will be the best 30mins of your business career.
Angel M Frank
www.teachers.org
John has the gift to listen and understand clearly and quickly what you say. I was astonished at how quickly he always came back to me. His customer care is one of the best I have seen and he shared very strong ethics towards data privacy. And when I thought I had had my piece of cake, John then went unexpectedly out of his way to help me further and provide me with additional, great advice on getting my site ranked better.
If you are after any specific advice to improve or create a presence on the internet from scratch, John is a good place where to start... and stay.
Isabelle McInally
www.lightscapecreations.com
As a total novice to computing I needed website advice. John basically set up my whole site as well as providing tools for me to update and manage my site. He was always available either by email or phone and only too happy to help and if you're a novice like me he explains things in our language. Thank you John for all your help and continued support..
Simon Seddon
www.seddonandhammons.co.uk
I found the major benefit from using this service was not only did he do what it said in the tin, but he gave a lot of added value. He hugely increased our Internet marketing strategy and it has resulted in a significant increase in business. The expertise was exceptional combined with a deep and broad knowledge of business. I can thoroughly recommend John's business to anyone who wants to take their business to the next level and beyond. ..
Nathan Goldberg
Baxter Communications Ltd
This video marketing service is about setting up a site with video and getting on page 1 of Google virtually overnight. This is an outstanding service that produces exceptional results FAST...
Clive Mallard
Business Fusion Ltd
AND MANY MORE BESIDES.........
Keyword Selection and On-page Optimisation
I came across this article and such is its importance, I decided to post it almost in its entirety.
Keywords
The keywords that you choose for your search engine optimization activities greatly influence your online success. If you target the wrong keywords, all of your efforts will be in vain.
Choose your keywords wisely. It’s not a good idea to optimize your web pages for general one-word keywords. Optimize your pages for highly targeted keywords that attract the right kind of people. You want buyers, not website visitors. The more targeted your keywords, the better.
On-page optimization
Once you know the keywords for which you want to be ranked, you have to optimize your web pages for these keywords. Optimize as many different pages for as many different keywords as possible.
Make sure that the keywords appear in the right elements on your pages and that search engines can analyse your pages without problems.
Your website architecture is also an element of on-page optimization. Your website navigation should contain your keywords and all pages of your website should be linked in a meaningful way so that search engines can categorize your web pages.
Usability and conversion optimization
Even if your website gets hundreds of visitors per day, it still might not deliver sales because the web pages are not user friendly.
Your web pages should have an appealing design, they should be easy to use, they should create trust and they should make it easy to buy.
Further information on how to improve the conversion rate of your web pages can be found By going here and requesting this information via the contact form.
Link building
When all other elements are in place, you can start to get backlinks for your website. In general, more than one web page has been optimized for a given search term so the web page with the best backlinks will be listed in the top results on Google.
The backlinks should target the same keywords as your on-page optimization. If you want to get high rankings for “car dealer yourtown” then your web pages should be optimized for that keyword and the links that point to your site should also contain that keyword.
All elements must be in place and they must be in the right order
If you just have links then you won’t get sales if your web pages don’t convert.
If you have optimized web pages, they won’t help you if they are optimized for the wrong keywords.
If you have the right keywords and well optimized web pages that convert, then you still need good backlinks to get on Google’s first result page.
If you want to succeed on the Internet, you must do the right things in the right order.
If you need further advice on any of the above, or would like it explained even further, then simply forward your specific request USING THIS FORM and you will receive a reply within 24 hours.
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AND HERE IS A “BONUS” FOR ANYONE WANTING TO USE YOUTUBE, AND GET THE MOST FROM IT………….
50 TACTICS FOR MAXIMISING YOUTUBE FOR YOUR BUSINESS
1. Make the videos viral, and spread them to as many websites as possible.
2. Use other social media sites like Twitter and Digg to post your videos.
3. Create well thought out, professional style videos that are edited properly.
4. Make sure the sound on your videos is clear and mixed and edited well so users can clearly hear it.
5. Keep content funny, engaging, and informative so viewers will watch it from beginning to end.
6. Try to keep the videos you create clean without too much controversial material.
7. Embed your logo and website into the video somehow. You can do this with text at the end or beginning, or by including your logo or URL throughout the entire video.
8. Have goals for your YouTube videos, but remember that there are thousands of videos on the site, and some have millions of hits while others only have a couple hundred. Set realistic goals.
9. Make sure you have good camera and editing equipment. If you don’t want to sink the money into these things, consider hiring a professional.
10. Keep the resolution of the video as high as possible, so it’s as clear as it can be.
11. Think about overall colour schemes. Some videos may record in a yellow or red hue. This can affect viewer’s opinions subliminally, so try to keep the colorus realistic.
12. Be yourself. Do not lose sight of the purpose and mission of the video. Be yourself and loosen up when speaking.
13. Remember that nothing is perfect in online videos unless you have a professional editor, so just have fun and keep the goal in mind.
14. Practice before posting the final video. Do a few dry runs before taping and publishing.
15. Create a series of ongoing videos or stories, so users will be hooked and want to learn more.
16. Do more than just talk. People don’t want to sit and watch a person just talking to the camera. Make it exciting and interesting as well as fun.
17. Try to limit the video to a couple of minutes if possible. After about two and a half minutes, users generally tend to lose interest and move onto something else.
18. Stick to a schedule if you record a series, otherwise people will just give up on the videos. Be sure to release the next ones on time.
19. Have a sign off that people will remember, then stick to it. This creates a sense of branding.
20. Ask for feedback from your viewers. Some people will not comment unless you ask them to.
21. Assemble a cast of characters. Use other people in the videos beside yourself. Recruit friends, coworkers, and family members to be actors in the videos.
22. Do not use music on your video that you do not have the rights to. This can lead to all kinds of problems, so either use your own or get permission.
23. Do not forget that the title of the video is just as important as the content.
24. Grab viewers by integrating important keywords into the title. This also helps boost the search engine results.
25. Use tags in addition to the keywords, as this also gets peoples’ attention.
26. If people pot negative comments, ignore them. By “feeding the trolls” you are encouraging their bad behavior and you might say something you regret later on.
27. Use as many places as you can to embed your video, like Facebook, MySpace, Digg, Twitter, your home page, and many other places.
28. Let your email subscribers and customers know when a new video is posted.
29. Add your video to various communities and subject areas of YouTube for more exposure.
30. Be sure to thank people who post positive comments or consider themselves followers of your videos.
31. Be aware that not all videos you create will be a hit. It is a hit and miss venture, so be patient and practice making good videos.
32. Write the script in advance. While impromptu videos are fun, it’s really easy to mess up the vision when you improvise.
33. Use analytics tools like YouTube Insight to track your sources and hits.
34. Actually use the word “video” in your title, since people usually include this word, and it will get a lot more results in the search engines.
35. Do not make your video an ad. In other words, get a point across but do it without trying to sell something.
36. Choose the thumbnail wisely. YouTube actually lets users choose their thumbnails so do it carefully and thoughtfully.
37. You can delete comments, so do not hesitate to get rid of negative or rude comments under your video.
38. You can release more than one video at once, so if you have several at a time, feel free to do so – go for it!.
39. Be real and do not try to fake out your viewers. Most people can spot a fake video or something that isn’t sincere.
40. Have fun and focus on fun, so you’re creating something people will want to share and forward to others.
41. Aside from your logo and website, include a way for people to contact you or your business via email.
42. Watch others and learn. By viewing other videos that are related to your business, you can get a feel for what people are doing, and what others are saying about it.
43. Stick to your target audience. Don’t try to branch out too far from your purpose, or you could easily lose loyal followers.
44. Upload webcam live videos. Have a webcam located at your office, or other location, and then upload this onto your YouTube channel. It’s a fun way to get others involved in the day to day operations of what you are doing.
45. Make a channel and profile. This gives viewers a home base to look at your videos and check on any new ones.
46. Do not use ANY swear words or inappropriate language and behavior.
47. Use props, costumes, and other “organic” things in your video. Fancy editing does not always make for the best viewing.
48. Try to open each video with a small montage, song, or your logo, so that people easily recognize your business or who you are.
49. Utilize Yahoo Video and other sites to get your video exposed to other audiences.
50. Specify your channel type, and have a clear sense of what you’re offering on the channel’s main page.